"Platinum, like the strength of our bond, is forged with resilience and shines with a rare elegance. It endures through the ages, reflecting a bond that withstands time itself."

Historical Significance

Platinum, often called "the metal of kings," holds a unique place in history. It has been cherished for its purity and durability for centuries, with artifacts found in Ancient Egyptian tombs and Inca civilizations. Unlike other metals, platinum was historically rare due to its high melting point and the difficulty of refining it, making it a precious metal treasured in the annals of royal history. Today, platinum’s allure continues, celebrated worldwide for its rarity and enduring value.

Why Platinum?

1. Unmatched Durability: Platinum is one of the strongest metals, making it ideal for daily wear. It resists scratches and tarnish, preserving its natural luster over time.

2. Purity and Hypoallergenic: Platinum is a naturally white metal, often crafted at 95% purity, which makes it hypoallergenic and safe for sensitive skin.

3. Low Maintenance: Unlike gold, which may require replating over time, platinum maintains its beautiful sheen and shape, requiring minimal upkeep.

4. Rare Beauty: Known for its subtle, elegant luster, platinum is a preferred choice for those seeking an understated yet sophisticated look.

Common Myths About Platinum

• Myth 1: Platinum is Too Heavy for Jewelry: While platinum is denser and heavier than gold, it feels substantial, providing a sense of quality and luxury without feeling cumbersome.

• Myth 2: Platinum Will Lose Its Shine: Over time, platinum develops a natural patina that many people cherish. It can be polished to restore its original shine if desired.

Platinum Purity and Hallmark

Platinum jewelry is often stamped with a hallmark to signify its purity. Look for markings such as “950” or “PLAT,” indicating that the piece is 95% pure platinum. Other hallmarks include “PT” or “PL,” ensuring authenticity and quality.

950 Platinum at DJOYR

At DJOYR, platinum jewelry is available only by special request. For clients interested in platinum’s exceptional quality and elegance, we encourage reaching out to our team well in advance to ensure we can source and craft a piece that truly reflects your unique vision and meets our high standards for quality.

Want to Learn More?

For inquiries or to request a custom platinum piece, contact our customer care team at info@djoyr.com. Visit our FAQpage for additional guidance.